The Armani Dolci projects spawn from the long lasting collaboration between 150UP and the confectionery division of Armani. Each new product is presented through a 3d graphic video, aimed at Armani Dolci's social communication. I was involved in the art direction of the videos, also providing a detailed storyboard, verging on being an animatic, for each project. Here is a selection of those storyboards with the final 3d result next to it.